ACTIVE: 2016 – present
FLOWERBX is a unique floristry service, delivering cut flowers to customers direct from suppliers in Holland via its online store.
Unlike traditional florists, London-based FLOWERBX offers bunches of single variety blooms, rather than mixed bouquets, and by dealing with the markets directly ensures flowers arrive to doorstep fresh and fragrant, and in the most cost effective way possible.
Launched in 2015 by Whitney Bromberg Hawkings and Adam Wilkie, former fashion industry professionals, the company’s investors include Natalie Massenet, the founder of Net-A-Porter, as well as Carmen Busquets. Net-A-Porter’s former chief executive Mark Sebba has also joined the company’s board.
FLOWERBX has secured a loyal following from the fashion, hotel and restaurant industries, and already has a raft of celebrity clients. It has also provided flowers for several high-profile events, and was the recipient of a prestigious Wallpaper Design Award for Best Delivery Service.
Going forward, the company plans to expand its current service beyond London deliveries, and by the end of 2017 open bases in Paris and Germany.
About the Founders
Whitney Bromberg Hawkings
Whitney is an American who has been living in London for 15 years. After graduating cum laude from Columbia University in New York, she joined Gucci as Tom Ford’s PA. She worked closely with Tom for 19 years, most recently as the SVP of Communications for his eponymous brand, where in conjunction with the company’s founder she developed and implemented the Tom Ford press and communications strategies.
Adam was educated at Rudolf Steiner School, South Devon, and Westminster University in London where he gained a BA Commercial Music.
He worked with Jasper Conran as Concierge Ambassador before moving to Tom Ford to take up the position of PR Assistant and then PR Manager. He was PR Director for Europe, the Middle East, India and Australia for the company for 9 years before co-founding FLOWERBX.