About Ordre

ACTIVE: 2016 – present

Ordre is an international online wholesale marketplace for the ready-to-wear industry. The platform presents seasonal collections from its Designer Portfolio in online showrooms to an invitation only Retail Network, and allows wholesale orders to be placed and managed through sophisticated yet easy to use technology.

Ordre now represents over 100 designers globally, and the company’s Designer Portfolio has been expertly curated to ensure a balance between established design houses, including Dries Van Noten, Erdem and Prabal Gurung, and emerging talent, each of whom are perfectly matched to the market position of the Retail Network and their individual customer profiles.

The Retail Network, which includes over 2,400 individual retail organizations, includes prestigious department stores, such as Neiman Marcus and Selfridges, speciality fashion boutiques and both international and regional online retailers, including Net-A-Porter. And in addition to the traditional retail markets of Europe and North America, the Ordre Retail Network also covers the rapidly expanding consumer markets of Central and South America, the Middle East, India, China and Asia Pacific.

Ordre allows collections to be viewed online simultaneously around the world, ensuring all fashion buyers convenient access.  Buyers are able to place wholesale orders via online showrooms using a simple to use buying system that duplicates the familiar offline procedure.

Launched in late 2014, Ordre currently has operations in Paris, New York and Hong Hong and is looking to expand its global presence still further.

About the Founders

Simon P. Lock

In 1996, after three years of global research, Simon launched Mercedes Australian Fashion Week. He was subsequently responsible for introducing Mercedes Benz as a naming rights sponsor of fashion weeks, and introduced the successful consumer-focused fashion festival event model to a number of cities in the Asia Pacific.

He was then engaged by the Singapore government to grow and develop the Singapore Fashion Festival and subsequently invited by the Indian government to establish DSYN in New Delhi.

Following the acquisition of Mercedes Australian Fashion Week by IMG, Simon assumed the role of Managing Director and Senior Vice President of IMG Fashion & Models for Asia Pacific based in Hong Kong, where he established further fashion weeks. As part of the IMG management team he was also involved in the development of Mercedes Benz Fashion Weeks in New York and Berlin, Fashion Fringe in London and Milan Fashion Week. Simon was instrumental in securing the commercial rights for Japan Fashion Week, and worked with the Beijing and Shanghai government on the development of their industry-based fashion weeks.

Continuing his involvement in the industry in South Asia, where he was a Board Director of Lakme Fashion Week in New Delhi, Simon established the strategy for the launch and development of Pakistan Fashion Week.

Since leaving IMG in 2010, Simon has continued his strategic consulting services to fashion weeks and various global clients, and his recent work has seen him assist Woolmark with the development of the International Woolmark Prize as Judging Director for Australia, China/North Asia and India/Middle East. In addition, he was appointed as Creative Director for Dubai Fashion Week in October 2011, and has been a creative consultant to Germany’s Next Top Model. He has also been a contributing editor for Brownbook Magazines, GQ Magazine and a number of other fashion-related titles.

Simon was the recipient of the Australian Fashion Laureate in 2011, and he was recognised globally as part of the Business of Fashion’s Global 500 in 2013.

Kirsten Lock

With a commercial background in luxury fashion, Kirsten has had international success as a fashion and beauty director working with a range of media including Harpers Bazaar, Elle, Grazia, Viva, Tatler and S Style magazines.

Her previous creative projects have seen her involved with a range of talents including Rankin, Sam McKnight, Pat McGrath and Heidi Klum. Kirsten has worked across advertising and media campaigns with brands such as Chanel, Christian Dior, Tory Burch, Donna Karan, Matthew Williamson Guerlain, Clarins and MAC amongst many others.

In addition to her role as Fashion Director for Ordre, Kirsten also assumes the role of Creative Director for the Group’s HK based fashion agency BRAND X.


Watch: An Introduction to Ordre from the CEO…