LOCATION: NEW YORK
FOUNDERS: TRISHA GREGORY, ALEXANDRA LIND ROSE
INVESTMENT: 2016 - PRESENT
Armarium, dubbed "fashion online for the jet-set" is an online platform that provides access to the runway’s most rarefied and coveted pieces, which can be borrowed by its members as and when needed.
Officially launched in April 2016 via an invite-only mobile app, the e-commerce platform and New York City showroom facilitates not only the ability to borrow from an expertly curated selection of couture, ready-to-wear, and accessories, but the option of hiring a professional from Armarium’s ‘Style Brigade’ too. Meredith Melling, Valerie Boster, Siobhan Bonnouvrier, Karla Martinez de Salas and Shiona Turini are among the team of professional stylists Armarium has on hand to help its members create an overall look around their chosen piece or pieces.
In addition to its online service, Armarium hosts pop-ups to allow its clientele to try pieces on and get all decked out on short notice in key locations. To date, Armarium has had pop-ups at the St Regis Aspen and the Upper East Side St Regis during the holiday season.
ABOUT THE FOUNDERS
Trisha’s background is in luxury fashion marketing, overseeing PR for Salvatore Ferragamo in North America, where she conceived global digital campaigns and global strategy for product launches, driving traffic and company sales. She also played an integral role in growing the Ferragamo business in new and existing regions, by capitalizing on relationships with regional influencers.
During over 10 years spent in the fashion industry, Trisha has also styled many VIPs for events and social occasions, and she brings her wealth of styling experience to Armarium.
Alexandra Lind Rose
Entrepreneur and former designer and founder of Alexandra Lind, Alexandra Lind Rose has spent over 20 years in fashion design and trend forecasting. Her eponymous label was stocked in some of North America’s most prestigious stores, including Bergdorf Goodman and Saks Fifth Avenue.
In addition to her role at Armarium, she regularly consults for various brands’ design teams on fit, proportion and trends, and is also an active board member of several prominent charitable organizations in New York City, including MSKCC and Save Venice.
No convenience is spared. Items can be borrowed for up to four days, and there is an option to extend should it be hard to part. And when it's time to return your borrowed piece, Armarium provide the packaging, return label, and even take care of the dry cleaning.
Watch: The Armarium experience...