LOCATION: NEW YORK CITY
FOUNDER: CORMAC KINNEY (CEO)
INVESTMENT: 2017 - PRESENT
Flont is a unique fine jewelry company that is taking luxury designer products into the sharing economy. Launched in February 2017, Flont has pioneered a new way for consumers to discover, borrow and buy fine jewelry, enabling them to try pieces from new designers and experience new styles without the commitment of an immediate purchase.
As a Flont member, customers can experience a new jewellery piece or pieces to a given total value every month, with an option to keep the pieces they love at an exclusive members-only price. Alternatively, pieces can be rented from Flont’s curated collection at a per item weekly rate, which is an ideal option for event dressing or to simply experience a piece on a whim. Traditional purchase of pieces is also available.
Flont has entered into exclusive partnerships with leading artisan designers, and hand-selects signed pieces from dozens of global brands, including Cartier, Bulgari and Tiffany & Co. Certain sizeable brands also have the option to license Flont’s sharing platform for exclusive use.
Flont supports designers, through discovery, sustainability and fair trade. The company also finances the inventory, generating monthly cash flow for designers, which in turn funds their creativity.
ABOUT THE FOUNDER
Cormac Kinney is a technology entrepreneur with four prior exits to public companies. For the past 15 years, he served first as an advisor to Mimi So, a fine jewelry brand based in New York, and then company President, after being tapped by Richemont following their investment in the brand.