House of Fluff

LOCATION: NEW YORK CITY

EMPLOYS: 10

FOUNDER: KYM CANTER

INVESTMENT: 2017 - PRESENT

ABOUT HOUSE OF FLUFF

House of Fluff is a New York City-based ethical, faux-fur lifestyle fashion brand that launched online in November 2017. The company believes in inventive design made from earth-friendly materials that are produced locally in factories that pay a fair wage, and is dedicated to creating cruelty-free, guilt-free high-fashion products that are affordable, beautiful, and comfortable. It uses only recycled hangers, tags, and packing materials, and repurposes fabric and sewing-machine scraps into collectible plush characters called ‘Scrappys'.

ABOUT THE FOUNDER

Kym Canter launched House of Fluff after identifying a need for a cruelty free, ethically made alternative to real-fur fashion, and forging a rigorous zero-waste philosophy for the new brand. The company's debut was featured on the cover of O: The Oprah Magazine, and garnered a flood of additional press coverage from top-tier outlets ranging from Vogue and InStyle to Forbes and the New York Times.

Prior to establishing House of Fluff, Canter was a brand builder and digital expert with experience delivering innovative product and content through unique consumer-engagement channels. From 2009-2016, she served as the Chief Creative Officer at shoplatitude.com, a curated online marketplace for fashion and travel enthusiasts that showcased unique artisan products from 18 countries around the globe. In 2008 Harper Collins published Canter’s hare-raising tale (that’s no joke) of Star von Bunny, a humorous look at a plush rabbit’s rise to fame in the world of fashion and celebrity.

Canter began her career working as a stylist and fashion editor. Her styling career encompassed working with celebrities like Beyoncé and Jennifer Lopez for clients like L’Oreal and Cover Girl. She served as Special Projects Editor at Elle and Fashion Editor for The Washington Post Magazine and was a contributing editor at O: The Oprah Winfrey Magazine. In 2001 Canter left the publishing world to become Creative Director at luxury fashion brand J.Mendel, where she built the small family-owned company into a leading red-carpet staple — and where she amassed a collection of 26 fur coats that she would ultimately sell to fund House of Fluff.