Photo: Tom Jamieson for The New York Times.

Photo: Tom Jamieson for The New York Times.

 

Imaginary Ventures

 

LOCATION: NEW YORK CITY

EMPLOYS: 10

FOUNDERS: NICK BROWN & NATALIE MASSENET

INVESTMENT: 2017 - PRESENT

 
 

ABOUT IMAGINARY VENTURES

Imaginary is a Venture Capital Fund that invests in early–stage opportunities at the intersection of retail and technology in Europe and the US.

The vision for Imaginary is to support a new generation of entrepreneurs obsessed with the customer and challenging the status quo across every vertical.

The company counts beauty brand Glossier, sustainable fashion retailers Reformation and Everlane, hosiery company Heist, the size-inclusive denim label Good American founded by Khloe Kardashian and Emma Grede, and Farfetch, the luxury online fashion platform, among its portfolio.

 

ABOUT THE FOUNDERS

Natalie Massenet

In addition to her role as Managing Partner of Imaginary Ventures, Natalie is non-executive co-Chairman of Farfetch, the global e-commerce platform for luxury fashion. She was appointed to the role in February 2017 to work alongside the company's founder, José Neves, to help him grow the global brand and strengthen its partnerships in the fashion industry.

In 2000, Natalie founded the luxury fashion online retailer, Net-A-Porter, building it into one of the world’s most influential fashion businesses operating across retail, media and publishing platforms, and in the process shaping an extraordinary experience for the global luxury fashion consumer. In the year before Natalie stepped down from her role following the YOOX Net-A-Porter merger, the Net-A-Porter Group recorded net revenues of almost $1 billion.

Nick Brown

Prior to co-founding Imaginary Ventures, Nick was a Partner at 14W Venture Partners from 2011 to 2017. 14W is a New York-based venture capital fund, focused on consumer technology in the e-commerce and fashion sectors.

Nick has built a career around backing direct to consumer brands that are challenging the modus operandi of retail incumbents. Whilst at 14W he led the firm’s investments in the initial financing rounds for some of today’s most exciting direct to consumer brands including Glossier, Goop, Everlane, Reformation, Outdoor Voices, Moda Operandi, Business of Fashion and The Real Real.

Nick has a BA from Harvard University.

 

CONNECT WITH IMAGINARY VENTURES

WEBSITE      INSTAGRAM  

 

PLATFORM HIGHLIGHTS

 FARFETCH

FARFETCH

 GOOD AMERICAN

GOOD AMERICAN