LOCATION: NEW YORK
FOUNDER: JEAN Z POH (CEO)
INVESTMENT: 2015 - PRESENT
Swoonery is a luxury e-commerce marketplace designed to simplify and modernize the buying of fine jewelry.
Based in New York, the company is staffed by a team of specialists who understand the needs of today’s client, hold a deep respect for jewelry-making as an art form and strive to create an ecosystem in which brilliant designers and the skilled craftsmen they work with can thrive.
Swoonery offers a guided shopping experience that adjusts to individual needs and preferences. Its dedicated Client Experience Team is on hand, online and by phone, to assist customers with personal purchases or to source gifts, and by creating an online Style Profile the company can suggest tailored recommendations for future buys.
Established in 2015, Swoonery is aiming to develop life-long relationships with its clients, and serve as their trusted jewelry resource.
ABOUT THE FOUNDER
Jean is the 4th generation of a family of fine jewelry professionals and collectors. She began investing in startups at the age of twenty-eight, during her first career as a venture-capital attorney, but later left the legal profession to work with her father in the jewelry industry.
During that time she earned a graduate degree in diamonds from the Gemological Institute of America, apprenticed with a famous jewelry master, studied jewelry history, and taught herself to design and render jewelry. She began designing one of a kind pieces for private clients, and funded the establishment of her jewelry atelier by designing jewelry for established designer brands, brokering international diamond and gem transactions and consulting for an overseas jewelry conglomerate, helping them to set up their first flagship store in Manhattan.
Compelled by her love of fine jewelry, Jean created Swoonery as a platform for people to connect with exquisitely crafted pieces and experience the true beauty and integrity behind the art of jewelry-making.