Amy Christiansen
Sana Jardin
LOCATION: LONDON
EMPLOYS: 13
FOUNDER: AMY CHRISTIANSEN
INVESTMENT: 2017 - PRESENT
ABOUT SANA JARDIN
Sana Jardin an award-winning luxury fragrance house that empowers women at a grassroots level.
Sana Jardin's alternative business model enables the indigenous floral harvesters in the brand's supply chain, to develop and sell their own products from the waste of the perfume production, receiving 100% of the profits. In 2022, the women saw a 128% increase to their annual income.
The fragrance house created the Sana Jardin cooperative where the harvesters receive supplementary to upskill them to become micro entrepreneurs. Last year, the women attended literacy, banking and finance training programmes. They were also taught how to create different products from the perfume waste, which were then distributed and sold in Morocco and worldwide. In 2022, Sana Jardin increased the number of women working within the co-operative, thereby enabling more people within the local community to develop and sell their own products. In 2023, the luxury brand is working to expand its co-operative programme to other locations within Morocco, as well as India.
The brand contributes to the United Nations Sustainable Development Goals for 2030 to: empower women (goal 5), promote sustainable economic growth with full, productive employment (goal 8) and to ensure sustainable production practices (goal 12).
ABOUT THE FOUNDER
Amy Christiansen is the founder of the social impact luxury fragrance house, Sana Jardin.
Sana Jardin is an award-winning vegan perfume brand that builds financial resiliency for rural Moroccan women through a social enterprise model. Sana Jardin pioneered a ‘Beyond SustainabilityTM’ movement, which in addition to sustainable sourcing and packaging, is a vehicle for the economic development of women. The Sana Jardin co-operative trains floral harvesters to become micro- entrepreneurs by upcycling agricultural waste. The women receive 100% of the proceeds from their co-operative products.
Sana Jardin has been featured in Vogue, The Wall Street Journal, The New York Times and CNN. The fragrance house is sold in 160 retailers globally including Selfridges, Blue Mercury Credo and Harvey Nichols.
Amy holds a bachelor’s degree in Social Work, in addition to a Master’s degree in Social Work from Loyola University Chicago. She has 25 years of experience in the non-profit sector, working to address issues of economic inequality through various posts including President Clinton’s Foundation, the Cherie Blair Foundation For Women and the Robin Hood Foundation. Amy is an Ambassador for the Georgetown Institute for Women, Peace and Security, an Advisory Board member of Nest and a Board Member of Funtasia Impact.
