Following on from their Alta Moda street festival-style spectacular in Naples back in July, we were not surprised when Stefano Gabbana and Domenico Dolce chose to hold a similar showstopping event after their Spring/Summer '17 show to mark the opening of their new Milan store.
The show itself, with a Tropicano Italiano theme, saw models, flanked by street performers, take to a palm tree-lined runway complete with coconut vendors, in a vibrant celebration of Italian culture. The designers had announced before the event that their starting point was “ the desire to tell our story, reveal an emotion, a way of life”, and the collection, which included typically exotic and ornately embellished designs, as well as quirky Italian cuisine prints and tropical island references, certainly embodied the duo’s familiar fun-loving aesthetic.
The fun-filled atmosphere continued after the show at a street party on the Via Montenapoleone. The luxury shopping street, home of the brand’s new boutique, played host to 400 guests. We dined on French fries and all-you-can-eat desserts from the seemingly endless table.
An unforgettable night with Milan at its most magical.