Launched just a year ago, Sana Jardin, the Carmen-backed fragrance house founded by Amy Christiansen Si-Ahmed, has already been recognized for its socially conscious approach to perfume production. And the company has now received the prestigious Eco Beauty Award at the 2018 CEW Beauty Awards.
The annual awards, which were presented this year at London’s Hilton on Park Lane, are known as the “Oscars of the Beauty Industry”. First launched in the UK in 2006 to recognize outstanding product innovation and creativity, they are voted on by over 1,000 local CEW members – industry professionals and experts in the beauty field – and are considered one of the most coveted in the industry.
The CEW Eco Beauty Award, scooped by Sana Jardin, honors a beauty product or product line that has most significantly moved towards the goal of improved sustainability, and which encourages steps towards greater sustainability within the beauty industry. “The winners set a shining example to the rest of the beauty industry, encouraging us all forward on the journey of sustainability, to think and act in a more responsible way,” said Juliet Fairclough, Sustainability Manager-Fragrances at Givaudan, who led the judging panel, which also included Organic Monitor’s Amarjit Sahota, beauty author/editor and Green & Black’s co-founder Jo Fairley, Miriam Maes, CEO of Foresee, an energy and climate change consultancy, and Peter Price-Thomas, an environmental consultant.
Sana Jardin was founded by social impact entrepreneur Amy Christiansen Si-Ahmed, primarily as a vehicle for social change. The company’s business model works by upcycling all the waste from perfume production and converting it into a line of products that the native women who harvest the flowers sell nationally, earning 100% of the proceeds. The eau de parfum itself harnesses the healing force of essential oils, and each one of the fragrances produced is free of artificial colorants, parabens and formaldehydes.
Read our exclusive interview with Amy Christiansen Si-Ahmed here.