SS19: DVF's Pretty Pioneers

A Diane von Furstenberg runway wouldn’t be complete without her iconic wrap dress. Since launching the style in New York in the 1970s, her now signature jersey dress has continued to flatter countless women across globe. And so while its appearance in Sunday’s Spring/Summer 2019 presentation was never in question, the forthcoming season’s “new” wrap offers wearers a distinctly pretty alternative.


Unlike many of her contemporaries Diane von Furstenberg has not typically shown themed collections, but embracing the ‘Pioneer’ reference that Nathan Jenden had been working with - the company’s chief design officer had to take medical leave in July so DVF stepped in and took over – she delivered a spirited capsule that was as pretty as it was practical. “It’s about taking back femininity in a powerful way, in a strong way,” said the company’s new chief executive officer Sandra Campos.


Shown alongside a selection of fresh-feel wrap dresses which were festooned with ruffles, styled atop a full skirt and petticoats, or sitting under a coordinating capelet, was a graphic black-and-white cow-hide pattern trench worn over a finely printed ankle-skimming dress, and eyelet cotton prairie blouses, which each played to the new frontier leitmotif. However, the designer also included sleek dresses and work-friendly tailored suits, as well as a silk halterneck dance-floor ready dress in fuchsia pink accented with spiced orange. We’re “celebrating the pioneer in every woman” she said. “Be the woman you want to be.” 

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