Ahead of this year’s Oscars, the second Sustainable Style Gala took place at LA’s Sunset Tower on Saturday night, where champions of sustainability came together to celebrate those making a difference within the fashion industry. Hosted by Hassan Pierre and Amanda Hearst of Carmen-backed MAISON-DE-MODE.com, the New York-based luxury ethical retailer, the evening also honored individuals for their achievements within the sustainable luxury sector. And this year, it was Chopard and its co-president and creative director Caroline Scheufele who received the Designer of the Year award.
The Swiss heritage jewelry brand was recognized for its pioneering project ‘The Journey To Sustainable Luxury’, which has demonstrated that social responsibility can be an integral part of the luxury sector. The multi-year program, in partnership with sustainable brand consultancy Eco-Age, sets new environmental and social standards for jewelry and watchmaking, beginning at the start of the supply chain, and focusing on issues such as the respectful sourcing and traceability of raw materials. And it was when Scheufele first met the consultancy’s co-founder Livia Firth during Oscar’s weekend back in 2012 that her sustainability journey began. “She famously asked me where my gold was from to which I replied, ‘from the bank’” said Scheufele in her acceptance speech. Adding that, “Today I know EXACTLY where all Chopard’s gold comes from”. And indeed, the company now boasts a 100% ethical gold supply chain.
Joining Pierre and Hearst at the now annual event were guests including Mena Suvari, Petra Nemcova and Karolina Kurkova, Brazilian designer Oskar Metsavaht of eco-friendly fashion label Osklen, and Water Thru Skin’s Valeria Hinojosa. As one would expect, everyone in attendance was wearing environmentally aware attire, but the entire Gala was designed with the planet in mind. The custom carpet was made in collaboration with Aquafil using Econyl, a regenerated nylon, and will be recycled or reused. Custom organic silk table cloths were created by Taroni, a GOTS (Global Organic Textile Standard) certified factory, and flowers from Repeat Roses were repurposed following the event and given to non-profit organizations.
Photos: Vivien Killilea Best (Getty Images).