Margaux Warin of fashion search engine TAGWALK shares the top menswear trends to emerge from the Spring/Summer '18 shows.
Striped prints gained momentum with more than 600 menswear looks: they were multicoloured at Marni, graphic at Ports 1961 and MSGM, but also nautical and slim at J.W. Anderson, and featured in all styles for every occasion.
For Spring/Summer '18 the prevailing trend is to mix large and thin stripes to create a contrasting but always harmonious look, the new masculine uniform.
The very best of the classics were upgraded. Oversized or deconstructed, playing with patches at Valentino or drawstrings at Damir Doma, the shirt's construction was redesigned.
Multifaceted, it was at the same time minimal, graphic and sculptural, and blended together with elegance and casualness. More than 300 menswear looks gave the white shirt a twist for SS18.
Volume, bold shoulders, extra wide long pants and oversize cuts could be seen in many outfits, from the classic trench coat (Etudes and Xander Zhou) to the suit (Edward Crutchley and Dirk Bikkembergs) and even combined with full print looks (Dries Van Notes and Joseph).
Proportions were exaggerated on a large amount of menswear looks, and across all four fashion cities.
The tracksuit is making its comeback. Pastel at Versace, technical at Louis Vuitton, embroidered at Valentino or with logos at Marcelo Burton County of Milan.
The outfit was athletic with a sporty look taken at face value but accessorized for the city: with shoulder bags (Louis Vuitton) or cross body bags (Valentino), leather belts at Lanvin or pearl necklaces at Ports 1961.
Logos could be found everywhere this season, acting as a strategic lever and reinforcing the brand identity. Far from discrete, logos were printed in large sizes and were easily recognizable on t-shirts, sweatshirts and windbreakers, even on total looks (MSGM).
The new signature of a sporty and urban look, the logo trend for men keeps asserting itself over time, reminiscent of the golden age of the end of the 90s, but nowadays more graphical and minimal.
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