FOUNDER: ALEXANDRA VAN HOUTTE
INVESTMENT: 2017 - PRESENT
Tagwalk is the first fashion search engine created to minimise research time yet maximize research results. Launched in Paris in 2016 by stylist turned tech entrepreneur Alexandra Van Houtte, its aim is to internationally facilitate research from the runway shows in Paris, Milan, London and New York, to enable industry players to do their jobs more efficiently. However, it is also the first site of its kind to make such information available to the wider public.
Tagwalk references every image from the womenswear and menswear collections across the four fashion capitals, as well as accessories, models and street style. Results are generated by simply typing one or more key words into a search bar, such as brand name, fabric, color, season or city, or even a given style such as military, punk or nautical. Given the variable search function, Tagwalk also gives visibility to a wider range of designers than many of the current online engines.
Free to use and available in English, French, Spanish and Italian, Tagwalk has a unique tagging methodology, updated in real time, which helps global fashion professionals identify the latest trends emerging from the runway shows, as well as providing brands with innovative and highly targeted ways to reach key decision makers of the fashion industry.
ABOUT THE FOUNDER
Born in France to a French father and an English mother, Alexandra studied in England from the age of 13 to 21. During her diploma in Contemporary Chinese Studies at Nottingham University, she interned at the Sunday Times Style magazine, Elle France and Numéro magazine, and then pursued a higher degree in Fashion Media Styling at the London College of Fashion.
Alexandra went on to intern at Lanvin and then became a full time fashion assistant, working on photoshoots for numerous publications including Glamour France, Numéro, Grazia and Vogue Italia. After five years in this role, Alexandra became increasingly aware that the way fashion was referenced needed to change, and her frustration led to the creation of Tagwalk.