ABOUT UPPFIRST

UPPFIRST: The community sales engine for creators.

UPPFIRST is pioneering a new wave of community commerce. It empowers brands and creators to directly connect with their audience, cutting through the noise of conventional platforms.

UPPFIRST facilitates sales across the entire product lifecycle: from pre to archival sales, with seamless setup, transparent pricing and intuitive design for a personalized user journey.

That idea you have? Run with it.

ABOUT THE FOUNDERS

Ed Diner
Ed brings 15 years of finance experience to the team, having worked as a portfolio manager at two leading European hedge funds and as an Executive Director at Goldman Sachs in the Equities division. His deep knowledge in the consumer and tech sectors, as well as his meticulous nature, make him the ideal person to take charge of operational responsibilities.

Khash Mohajerani
Khash's impressive track record includes senior roles at OrbeNovo, Bluewater Private Equity, Warburg Pincus, and Merrill Lynch. As a seasoned investor and non-executive director for multiple companies, he brings valuable investment and strategic insights to the UPPFIRST team.

Payam Mirtorabi
Payam has excelled in various industries throughout his career, from commodities trading and logistics to fashion, and more recently, hotel and restaurant hospitality. His unstoppable drive and experience in manufacturing, service, sales, and tech make him a force to be reckoned with. He leads business and strategy development.

Arnaud Touret
Arnaud's entrepreneurial spirit has led him to build an extensive property finance portfolio and create the UK's top-rated medical laboratory. He drives product and blockchain development with unparalleled dedication. 

CONNECT WITH UPPFIRST

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