Venezuela Aid Live

Venezuela Aid Live

A new story for the country’s new destiny. That’s how the organizers of Venezuela Aid Live describe the historic international music benefit scheduled to take place on the country’s border this Friday. Backed by Richard Branson, the goal is to raise $100 million in donations to provide food and medicine for Venezuelans suffering widespread shortages, as well as facilitate the passage of aid through President Maduro's blockades so that help can reach the millions who need it most.

Inspired by the Concert for Bangladesh in 1971, and by Live Aid, and how they both "moved the world to action" Branson’s free concert will be staged in the Colombian border city of Cúcuta and live-streamed across the globe. Featuring a line-up of over 35 international and regional artists, it is hoped that the event will bring the world’s attention to the Venezuelan crisis.

Among those slated to take part are Colombian singers and musicians Carlos Vives, Juanes and Fonseca, Puerto Rican singer/songwriter Luis Fonsi, Lele Pons of Mexico’s The Voice, Colombian reggaeton singer/songwriter Maluma, Mexican singer and actress Paulina Rubio and Swedish DJ and record producer Alesso.

Aiming to raise tens of millions of dollars in 60 days, organizers are working with the Colombian NGO Solidaridad Por Colombia, which will hold donations in a trust before working with aid experts to distribute it.

Here’s Richard Branson talking more about the reasons behind the benefit, and what he and his fellow organizers hope it will achieve…

To find out more and to donate if you are able visit