LOCATION: LONDON & LOS ANGELES
FOUNDER: AMY CHRISTIANSEN SI-AHMED
INVESTMENT: 2017 - PRESENT
ABOUT SANA JARDIN
Sana Jardin is the world’s first socially conscious luxury fragrance house. Founded by Amy Christiansen Si-Ahmed, who created the business primarily as a vehicle for social change, the company sits at the intersection of social impact, luxury and the economic empowerment of women.
Launched in 2017 with a collection of seven eau de parfum, created in collaboration with IFF Master Perfumer Carlos Banaim, each fragrance exudes nature’s most exotic scents and harnesses the healing force of essential oils, whilst remaining free of artificial colorants, parabens and formaldehydes.
Sana Jardin is also the force behind the Beyond Sustainability™ movement, which powers tangible and measurable impact for low-income women through commerce rather than charity, by giving them tools to upcycle floral waste into their own line of products. These are sold both locally and nationally, and have been featured in Vogue, The New York Times, the Financial Times and Harper’s Bazaar.
ABOUT THE FOUNDER
Amy Christiansen Si-Ahmed is a social worker who spent 20 years in the non-profit sector working and living in New York, the Middle East and London before becoming a social impact entrepreneur. She views luxury business as an opportunity to create systemic social change.
Amy holds a master’s in social work, and has served as an advisor to the Clinton Foundation and Cherie Blair’s Foundation for Women. She currently sits on the Advisory Board of NEST, a non- profit committed to the advancement of global artisans, is a Trustee for the Elisa Sednaoui Foundation and is a member of the British Fashion Council Fashion Trust.
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